How to Share Your Google Analytics in Read-Only Mode

by Loni Cleve One of the first things we ask a prospective or new client is to gain access to their Google Analytics. And we usually get one of two reactions: protective or eager. If you’re in the protective category, know that you can provide (and revoke) users at any time. And the access you […]

Not Including Digital? Your Marketing May Underperform

by Loni Cleve In 2016, the term “digital marketing” borders on redundancy. This year marks a tipping point, with marketers spending more than two-thirds (70%) of their total budget on digital marketing channels, according to Salesforce’s latest annual “State of Marketing” report that surveyed almost 4,000 marketers. Your customers are cross-channel so your marketing must […]