Not Including Digital? Your Marketing May Underperform


In 2016, the term “digital marketing” borders on redundancy. This year marks a tipping point, with marketers spending more than two-thirds (70%) of their total budget on digital marketing channels, according to Salesforce’s latest annual “State of Marketing” report that surveyed almost 4,000 marketers.

Your customers are cross-channel so your marketing must be cross-channel.